Northdown, Craft Beer Movement

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norrebro globe ale
ola dubh 12
beer here lupulus
numazu lager

About BackgroundNorthdown - Craft Beer Movement, was established in August 2010, by Adam Betts. His passion for craft beer ignited from the time he began managing venues and writing beer lists in 2004, while studying business marketing at La Trobe University. Since then he continued to develop his palate and nurture his knowledge for the art of brewing. Seeking a new challenge, after successfully opening and managing craft beer lounges, Adam was employed to run the beer division of a boutique distribution company.In 2010 Adam completed a Certificate in Brewing (Institute of Brewing & Distilling, UK), before starting his own venture.
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Why the name...?While contemplating the formalities of the business, Adam was brewing a batch of Organic Cocoa Schwarzbier. Its enticing aroma of northdown hops inspired the new company name. Furthermore, the initial products travelled from the northern hemisphere down to Australia. Hence, 'Northdown' seemed to be a perfect fit. Why 'Craft Beer Movement' ...? Although a tiny niche market in Australia, craft beer is what we live and breathe. It's truly a passion and lifestyle. Being much more than just a distributor, we seek to be a leading figure in the growth of the industry, and further create awareness of how amazing and versatile beer can be. The movement involves lots of tastings, educating and gaining knowledge, degustations - food matching, festivals, anything related to great beer and celebrating life!
The TeamAside from Adam - Luke Quigg of Cookie Beer Hall, joined the team as a Sales Rep for Melbourne in July 2011. If your in the Melbourne scence, you would already know Luke's relentless energy for craft beer and charisma.In January 2012, Jordan McDonald joined the team as Sales Rep for Sydney. Jordan can also be seen utilising his passion at the Local Taphouse - Darlinghurst.Also in the same month, Jared Tipping joined the team, as sales rep for the Mornington Penisula, in-between perfecting his homebrew and managing shifts at Portsea Hotel.
Mission StatementThe vision for Northdown is to showcase truly remarkable beer from anywhere in the world. While simultaneously educating and guiding drinkers away from homogeneous and mass-marketed lager.
Environmental PolicyNorthdown, is an environmentally conscious company. The importation and distribution industry can have a large carbon footprint, and changes need to be made in all industries. We embrace green technology and smarter ways of doing business. Some of the measures we currently take to minimise the impact on our environment include:- All imports are sent by sea cargo. Shipping is the most efficient method of transport. Airfreight arrives much quicker, but uses approx. 10 times more fuel. - Deliveries are made in a small economical vehicle to minimise c02 emissions. At the time of writing, there is still no commercially available van in Australia which is electric powered. So we chose a leading fuel-efficient diesel model (Peugeot L2 - 5.8L / 100km, combined) . We look forward to the automobile industry creating zero-emission vehicles in the commercial sector, and hopefully at the time of our next purchase, there will be electric versions available, which we will charge using green electricity.- For rural deliveries, Northdown uses a carbon neutral accredited courier (transdirect.com.au)- Our office is powered with 100% accredited 'GreenPower' renewable energy (simplyenergy.com.au)- We use only 100% post-consumer recycled paper (ecocern.com)- We partner with shipping companies who also promote strong environmental policies and values.- Our website is carbon neutral accredited (www.carbon-neutral-website.org)- Every month we donate a portion of our revenue to Beyond Zero Emissions. (beyondzeroemissions.org) BZE is an independent, volunteer-run organisation, implementing fully costed transition plans to convert Australia to 100% renewable energy and zero emissions within 10 years, using commercially avaliable technology. We encourage everyone to visit their website, see the great work they are doing and support real change!
About UsIn a short time, Northdown built a world class portfolio, representing a hand-picked selection of the globe's best and most exciting breweries. Northdown does not grey or parallel import, all stock is purcased direct from micro-breweries with exclusive rights to represent their brand in Australia.We warehouse just 4km from melbourne CBD, and cold store all of our products at a constant 4°C. Some of our bigger styles, we also cellar for a few months before release, which we keep at 13°C.Legal InfoNorthdown Pty LtdRegistered Trading Name: Northdown, Craft Beer MovementABN : 422 354 605 23Liquor Licence Number: 3376 0358
Breweries

Beer Here
Baird Beer
Norrebro Bryghus
Harviestoun Brewery
Croucher Brewing Co.
Beers Coming Soon

Beer Here

Lupulus

Beer Here

Copenhagen, Denmark

Brew Master: Christian Skovdal Anderson

Danish brewing legend Christian Skovdal Andersen was the co-founder, brewer and artistic force behind the award-winning microbrewery, Ølfabrikken. He has since sold his half-share, and solely created Beer Here.

Beer Here has taken the brewing world by storm, and after just a few years in operation has made it into the prestigious top 100 brewers in the world (ratebeer.com). Christian lives by the motto “Don't waste your thirst” and brews aggressive styles with innovative approaches and exciting raw materials, defying known style-guidelines.

The beer is brewed in small batches, which allows the brewing to be creative and Beer Here to constantly experiment. We believe that is what brewing is all about!

Product descriptions and more info coming soon. Website is under construction.

Baird Beer

Numazu, Japan

Brew Master: Bryan Baird

Baird Beer is, above all, an experience in flavour. It is crafted in small batches with painstaking care, passion and both reverence and irreverence for tradition. The products burst with flavour and character!

The basic formula for the entire line up of hand-crafted Baird Beer is the same: Balance + Complexity = Character.

Baird Brewing Company is a family-run craft brewery and pub business headquartered in Numazu, Japan. Their motto is “Celebrating Beer.” This means the comprehensive enjoyment of beer in a way that enhances the overall experience of life.

Receiving well deserved recognition for their products and passion, Baird Beer recently took home 3 gold medals in the 2010 World Beer Cup, which was the most any brewery in the world achieved!

Product descriptions and more info coming soon. Website is under construction.

numazu lager
saruga bay
rising sun pale ale bottleshot

Norrebro Bryghus No Frame

Nørrebro Bryghus

Copenhagen, Denmark

Brew Master: Anders Kissmeyers

Nørrebro Bryghus is a fairytale about success. Their goal is to give unique experiences in taste while broadening the knowledge of, and desire to, drink exciting hand crafted beer. Put simply, they seek to strengthen and broaden the diverse beer culture.

Nørrebro Bryghus has achieved great success on a global scale. In 2010 they once again made it into the Top 100 Brewers of The World (ratebeer.com) and collected two gold medals in the World Beer Cup, adding to their tally of numerous medals and awards won in previous years and other competitions.

Importantly, Nørrebro Bryghus is an environmentally conscious and innovative company. Among other measures, their brewery & restaurant has been credited carbon neutral, with the future goal to convert their entire range to organic. Carbon neutrality of the Nørrebro Bryghus beers covers not only the brewing process, but is based on a ‘cradle to grave’ CO2 emission compensation. For its efforts in relation to the global warming agenda, Nørrebro Bryghus was nominated for the Danish Climate Cup 2009 award.

Product descriptions and more info coming soon. Website is under construction.

Harviestoun Brewery No Frame

Harviestoun Brewery

Alva, Scotland

Brew Master: Stuart Cail

Product descriptions and more info coming soon. Website is under construction.

Arriving early Sep 2010 -

Cases of:

Harviestoun Ola Dubh Special Reserve 12 - A calibration between Harviestoun Brewery and Highland Park Distillery. An imperial dark ale based on the 'Old Engine Oil' recipe, which is aged in 12 year old Highland Park single malt barrels.

Kegs of:

Harviestoun Bitter & Twisted - A beautifully balanced and highly drinkable Blond Ale, exhibiting a delicious bready maltiness with a fresh-hoppy profile and zesty finish. Bitter and Twisted was votes the World's Best Ale at the World Beer Awards 2007.

Croucher Brewing Co. No Frame

Croucher Brewing CoRotorua, New ZealandBrew Master: Paul CroucherCroucher Brewing Co was established by Paul Croucher and Nigel Gregory. Starting by experimenting at home, Paul spent many years honing and perfecting his brewing skills and began to produce quality beer on a very small scale. In 2004 Paul entered his first competition -the Brew NZ brewing championship, and won the Non-Commercial Brewing Section. Leaving their professional jobs in chemistry and marketing behind, Paul and Nigel soon decided to follow their passion, and Croucher Brewing Co was born. Croucher Brewing opened the doors of its Rotorua-based craft brewery in 2006, and since then has built a reputation and following amongst craft beer drinkers for producing big flavoured beers that showcase New Zealand hops. They also achieved worldwide media coverage in 2007, when after having the brewery burgled they offered a life time supply of craft beer in exchange for the safe return of the company's laptop computer (... unfortunately it was never returned)It is creating superior beer that drives Croucher. One of their goals is to challenge the beer palate, to achieve this they do everything they can to retain the natural flavours of ingredients, ensuring the beer tastes fresh and vibrant.Croucher Pilsner recently won Gold in the New Zealand Pilsner class, and was also awarded the Trophy for Champion International lager (Brew NZ International Beer Awards 2010). It is worth noting that Croucher Pilsner was the only Gold Medal awarded across the whole category, which included entries from across New Zealand as well as some of the biggest and best breweries from around the world.Croucher Pale Ale has also been successful in achieving a medal at the brew NZ awards, and was recently crowned Champion NZ Beer (2010 Capital Times Annual Beer Necessities Survey)

Beers Coming Soon

Stay tuned....... more info coming soon. Website is under construction.

Amager Bryghus, Denmark, arriving ~Jan 2011

Moylan's Brewery, USA, arriving ~ Feb 2011

Abbaye Des Rocs, Belgium, arriving ~ Mar 2011

Fanø Bryghus, Denmark, arriving ~ Apr 2011

Contact

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Northdown,

Craft Beer Movement

Adam Betts

0432 829 921

+61 432 829 921

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twitter.com/Northdownbeer

Links

Links coming soon. website under construction