in a sense, it needed to be made more fashionable in order to appeal to more people. A partnership, then, between a brewer and a designer made perfect sense.
Since 2011, Swedish brewing team Omnipollo represent the worlds of beer and fashion. Consisting of Henok Fentie (the liquid half, a longtime home brewer-turned pro) and Karl Grandin (the aesthetic half, an illustrator and graphic designer as well as co-founder of the popular Cheap Monday clothing brand), the like-minded duo has, in its short life, shaken up the craft market on both taste and visual fronts, while developing an enthusiastic following among the craft beer community and discerning drinkers alike.
“Me and Karl work independently,” says Fentie. “I write recipes [and] brew and Karl creates art, yet we’re in constant conversation about what influences us at a specific time.”
The two crossed paths and began discussing the lack of craft beer scene in Sweden. They both felt it needed to be recontextualized; in a sense, it needed to be made more fashionable in order to appeal to more people. A partnership, then, between a brewer and a designer made perfect sense.
It's clear that one of the keys to the success of Omnipollo's range is the refusal to brew with one specific brewery. "Lots of people ask what we are because we're not sticking to one brewery," explains Fentie. "Well, first and foremost I'm a brewer but other than that we're a nomadic brewery, collaborating with other small craft brewers across the world. It's nice as we get to work with different brewers, experience new techniques and ways of working and taste new flavors."